Here are a few tools you can use to drill down into your website analytics. For the purpose of this article and getting you acquainted with website analytics overall, we’ll focus on the services that are free and easy to use. There are many subscription services out there for you to choose from as you grow your site. Related: Can web analytics help you connect with your customers better? Free website analytics tools Sessions: Sessions by site visitor indicate the amount of time visitors stay on your site by visit. Time on site: The time spent on your website viewing your content.īounce rate: How many folks land on your site and leave without continuing on.

Pageviews: The number of pageviews by site visitors and which pages are viewed overall. The most popular metrics that site owners are interested in include: Google Analytics is the primary web analytics tool for most new and small website owners. We can find this out because every single visitor and click is tracked in your web analytics metrics. We’re going to go over how you can use your website’s analytical data to discover what you are doing right, if there are any pain points for site visitors, and what you can do better. Related: Beginner’s SEO guide - Search engine optimization for small business websites Understanding website analytics: Key terms Your web analytics metrics will tell you what articles are the most popular, where visitors enter your site, what content they gravitate to, how long they stay on your site, and even what type of device they are using.Ī site that works well means happier customers and more business for you.

Your web analytics metrics will provide you the data that lets you know what activity is happening on your website … or not happening. Simply put, website analytics are the numbers behind your website’s traffic and performance.

What is website analytics and why should you care?

Website traffic analyzer